Objective
Our objective is to increase the visibility of Podogo on search engines so people facing the issues related to their foot and ankle can find Podogo easily when searching their problems on search engines. By this we have to increase organic traffic and provide organic leads. For this we have to rank it on the non-branded and generic keywords so we can have more potential customers.
Execution
We started with website audit and list down the major blocking factors that are preventing it from ranking on search engines. Along with this we perform a through competitor analysis and come up with 40 keywords that are most relevant to the brand and its services.
Then we started doing on-page fixes and made changes in the meta title and descriptions and inserted our keywords in it, after this we start revamping the web content which is now brief and provide the complete information about the services. We also created a blog section and posted informational content over there so people get better and detailed understanding of issues faced by them.
Our activities are broad that include image posting, social mentions where podogo is the primary link source. Along these changes we monitor the website on weekly basis to see the results coming out from our changes are positive or not.
Our Achievements
The strategy we drive for podo is that much affective that we got remarkable results over it.
We fulfilled every commitment by outstanding increase in Visibility, Impressions, Clicks and Users as shown below:
- Organic new users increased by 350%
- Organic users increased by 345%
- Website’s impressions on Google increased by 50%
- Total clicks on the website increased 75%
